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Tony Ulwick on X: "The purchase process is a consumption chain job, not the core functional #JTBD. Build products to address the latter. JTBD Needs Framework. https://t.co/FJK2Nd8b1F" / X
Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick | JTBD + Outcome-Driven Innovation
Sustainable consumption and production in the food supply chain: A conceptual framework - ScienceDirect
IJERPH | Free Full-Text | Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image