{"id":11687,"date":"2020-04-24T16:21:03","date_gmt":"2020-04-24T16:21:03","guid":{"rendered":"https:\/\/ker-mer.com\/?p=11687"},"modified":"2020-07-27T19:56:30","modified_gmt":"2020-07-27T19:56:30","slug":"un-nouveau-luxe-eco-responsable","status":"publish","type":"post","link":"https:\/\/ker-mer.com\/en\/un-nouveau-luxe-eco-responsable\/","title":{"rendered":"A new sustainable luxury &#8211; KER MER x QUO\u00cf ALEXANDER"},"content":{"rendered":"<p>Inspired by water and the blue color of the oceans, the KER MER x QUOI ALEXANDER T-shirt and accessories\u2019 luxury eco-responsible collection pays tribute to the earth and the sea.<span class=\"Apple-converted-space\">&nbsp;<\/span>Organic Egyptian cotton, upcycled sails from Brittany, remaining stocks of fabrics and leather, and natural dye are in the spotlight.<\/p>\n<p>A native of California, QUO\u00cf ALEXANDER studied fine arts and fashion design at Central Saint Martins before working in large luxury houses. Based in Paris, Quo\u00ef has developed processes for assembling seamless materials using unique weaving techniques. Quo\u00ef only works with recycled fabrics.<\/p>\n<p>KER MER wanted to design a collection of fashion, creative and eco-responsible products, reflecting the complexity of a unique artistic approach in refined products.&nbsp;<\/p>\n<p>The primitive, but contemporary spirit of Quo\u00ef Alexander&#8217;s work is associated here with beautiful materials authenticated at the source by KER MER. This approach is part of a new eco-responsible philosophy,<span class=\"Apple-converted-space\">&nbsp; <\/span>that promotes know-how, a way of being, and that brings together the cultural wealth of various territories.<\/p>\n<p>TRANO\u00cf offered us the opportunity to present our first retail concept at the Carrousel du Louvre in February 2020 during Paris Fashion Week FW20 (<a href=\"https:\/\/ker-mer.com\/en\/presse\/\">https:\/\/ker-mer.com\/en\/presse\/<\/a>). It was an opportunity to showcase to the multi-brand boutiques and the press our collaborative collection of organic cotton T-shirts and upcycled leather accessories.<\/p>\n<p>For this event, we needed a setting that speaks! So we set sail for Brittany, heading for the Voilerie Jeandot workshop (<a href=\"https:\/\/ker-mer.com\/voilerie-jeandot\/\">https:\/\/ker-mer.com\/voilerie-jeandot\/<\/a>) in Morlaix Bay! There with the involvement of Laurence, Quo\u00ef, Roland and Martina a decor made of end of life sail and bamboo was born. We have lived some beautiful days of intense reflection mixed with the joy of being together.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Inspired by water and the blue color of the oceans, the KER MER x QUOI ALEXANDER T-shirt and accessories\u2019 luxury eco-responsible collection pays tribute to the earth and the sea. Organic Egyptian cotton, upcycled sails from Brittany, remaining stocks of fabrics and leather, and natural dye are in the spotlight.<\/p>\n","protected":false},"author":1,"featured_media":11694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[943],"tags":[],"class_list":["post-11687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/posts\/11687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/comments?post=11687"}],"version-history":[{"count":50,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/posts\/11687\/revisions"}],"predecessor-version":[{"id":11945,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/posts\/11687\/revisions\/11945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/media\/11694"}],"wp:attachment":[{"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/media?parent=11687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/categories?post=11687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ker-mer.com\/en\/wp-json\/wp\/v2\/tags?post=11687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}